Detroit InDesign User Group

VDP, POD, XMPie, pURL, RURL, ROI. No, it’s not alphabet soup but direct mail marketing terms you need to know. At our February meeting come learn about Variable Data Printing (VDP) and Print on Demand (POD) to get a better Return on Investment (ROI) for your direct mail pieces. Find out how to design for digital print to ensure a high quality product.

Presenting first will be Scott Houck of XMPie. XMPie Inc., a business-unit of Xerox Corporation, is the leading provider of software for cross-media, variable data one-to-one marketing. Its solutions help businesses create and manage highly-effective cross-media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing investments. F. Jeffery Parr of ArborOakland Group will follow up with some local case studies and real-world projects.

After our break, Chita Hunter will demonstrate how to use the InDesign Data Merge function to create your VDP files in both CS3 and CS4. Then Trish Witkowski, Chief Folding Fanatic, will show the FoldRite Template Master plug-in for InDesign.

A bonus for the evening will be a silent auction. Adobe has donated the following software that will be auctioned off to raise funds for meeting speakers:
1-InCopy CS3 (Mac)
1-InCopy CS3 (Windows)
2-InDesign CS3 (Mac)
2-InDesign CS3 (Windows)
1-CS3.3 Design Premium (Mac)
2-CS3.3 Design Standard (Windows)
1-Dreamweaver CS3 (Windows)

Just because CS4 is the latest and greatest doesn’t mean that CS3 isn’t relevant. Once purchased, register the software right away to be eligible for an upgrade at the upgrade price. Checks, cash or credit will be accepted the night of the event.

We will wrap up the evening with our usual raffle of awesome prizes including gift cards, books and one copy of CS4 Design Premium.

=========================
Agenda
=========================
6:30 p.m. sign in, pizza and network
7:00 p.m. welcome and IDUG business
7:10 p.m. VDP, XMPie
8:10 p.m. break
8:25 p.m. Data Merge demonstration
8:45 p.m. FoldRite
9:00 p.m. wrap up silent auction; raffle