Detroit InDesign User Group

Our next meeting will be early in the new year. Scheduled for January 13, we are pleased that Daniel Dejan, North American ETC (Education, Training, Consulting) Print & Creative Manager for Sappi Fine Paper, will be presenting two relevant topics that evening. Join us as he discusses life with print and teaches us some new varnish & coating techniques. I’m sure you have heard the rumor that print is dying. Integrated Marketing, Multi-Channel Distribution, Viral Marketing, Glance Media are a few of the many descriptors currently used to describe the new business models being implemented by advertisers, marketers and media strategists. Our consumer society is abound with new devices, many hand held, as primary sources for communications and intra-connectivity which leads traditional, legacy medias such as television, radio and Print to ask the larger questions “Where do we fit in?” and “Is Print truly a waning media?” Daniel will discuss how the print industry can grow its share by proving its effectiveness as part of the communications mix. Using elements from Sappi’s “Life With Print, Direct Mail and Brochures & Catalog Campaigns,” this discussion demonstrates the truly unique way print adds value to capturing memories, imagination and attention to build brands, sell goods and deliver corporate messages. Focus will be on generating visibility for the concept of print as a superior communications mix within the creative community and among advertising and marketing decision makers and influencers. After our break, Daniel will present a comprehensive demonstration of the latest varnish and coatings technology using the “Standard #3: Varnishes & Coatings.” This visually captivating book is filled with comparisons and examples of spot, halftone and tinted varnishes, as well as aqueous and ultraviolet coating techniques such as strike-through, textured, soft-touch, scented and thermochromatic effects. You'll find the issue is also filled with practical and informative tips, print demonstrations -- from the most basic to the highly elaborate -- and a glossary of terms to help simplify the process. This Sappi Standard is the perfect nexus between the technical and the creative and will hopefully prove to be an invaluable resource in your work. As further example of Sappi's commitment to sustainability, all of the techniques shown in this issue are eco-friendly and non-toxic, and are achieved using ingredients that are recyclable. Varnishes aren’t what they used to be! About the presenter An award-winning graphic designer, art/creative director, production manager, and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. Over the past 25 years, he has shared his expertise, giving keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, IDEAlliance, the IPA, the Spectrum Conference (which he co-chaired in 2007), Print Production Clubs, the Art Directors Club, and Print Oasis as well as in presentations hosted by paper merchants, printers and corporations. Mr. Dejan has written for numerous graphic arts publications and he has served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production”. Mr. Dejan is G7 Certified with an expertise in Color Management and sits on a number of boards and committees including The Print Council, Mail Moves America, Print In The Mix. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. =========== Agenda =========== 6:00 PM Sign-in, networking and refreshments. Answer Desk available. 6:50 PM IDUG business 7:00 PM Life with Print 7:55 PM Break 8:05 PM Varnishes and Coatings 9:00 PM Raffle 9:15 PM Meeting ends To be able to provide copies of the publications to all attendees, please be sure you pre-register for this meeting. ================== The Answer Desk ================== "The Answer Desk" will be open for your toughest questions during the refreshment period. If you have a laptop to show your problem files, bring it along and our experts will offer their assistance and possible solutions. Staffed by professionals from our own membership who are volunteering their time to assist you, this is a perfect time to ask those InDesign questions you don't want to bring up before a group. Challenge them! Bring it on!! They're ready for you. If you are available and interested in sharing your knowledge to make this a true user group, please consider volunteering your time at our Answer Desk. It's also a great way to network! For information and to volunteer, email detroit@indesignusergroup.com. Experts wanted in InDesign,Illustrator, Photoshop, prepress, Flash, Acrobat, print and web production, etc. ================== Membership Request ================== More and more members are arriving at the earlier time to take advantage of networking prior to the meeting. It has been suggested that this would be more useful if company and job titles were on the pre-printed nametags. This can only be done if members enter that data into their membership profile on the InDesign User Group Web site. Please take a minute to log-in and input the data. Remember to update your information/profile if your email changes or you won't receive communications from us anymore. You always have the option to remove yourself from the group, but why would you want to miss out on all the free training and goodies?